Our Clients
Write and edit press releases and Op-Eds from program officers. Helped launch a new bi-weekly email newsletter, News @ Knight, which has grown steadily to 5,000 subscribers. Write profiles about Press Forward grantees. Write detailed summaries of Press Forward events. Write and edit website posts, founder profiles, social media posts and press releases. Helped launch and run a new monthly email newsletter, The Big Blast 🚀 for Tiny News Collective. Wrote regular blog posts for NM Local News Fund about the Accelerator program and Matching Campaign, and helped write / edit press releases and newsletters. Oversaw all content for MediaShift.org from 2006-2018, including press releases. Outreach to media. Launched content studio.
Communications / Content
Business Strategy
Ran strategy sessions for McCune Foundation, over Zoom and in person at retreat in Albuquerque. Ran two-day offsite strategy sessions for New Mexico In-Depth nonprofit newsroom in Albuquerque. Ran two offsite strategy sessions for startup newsroom Boomtown Los Alamos. Worked with Dot Connector Studio on a digital transition strategy for Kiplinger Letter, including competitive analysis, design prototyping, delivering recommendations. Worked with Dot Connector Studio on strategy and re-branding for the Agora Journalism Center at the University of Oregon. Helped them transition to a new focus on local news. Worked with Dot Connector Studio on evaluation of programs, including Tiny News Collective.
Events
MediaShift also produced a series of Collab/Space events, supporting news startups with brainstorming sessions and improv comedy, including an event in Chicago focused on VR. See all events here.
MediaShift events included a series of Journalism School Hackathons hosted at various journalism schools, including Women’s Hackathons like this one at USC Annenberg School.
Sales / Development
Helped expand grant funding for the Local News Fund, with new grants from Inasmuch Foundation, McCune Foundation, Scripps Howard Foundation, Con Alma Foundation and Solutions Journalism Network. Produced all aspects of LION Publishers Summit in 2019, including programming, sponsorship sales and launching a new awards show. Reprised role for sponsorship sales and nearly sold out the LION Local Journalism Awards in 2022. Sold sponsorships for INN Days at Home conference in 2020, selling first sponsorship to Microsoft, and multiple sponsored sessions.
